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January 14, 2003–Universal Dialog Provides Spanish Translation for TurboTax® en Español


Dina Moskowitz V.P. Business Development Universal Dialog, Inc. 858.273.9060

Universal Dialog Provides Spanish Translation for TurboTax® en Español

Multilingual translation company is increasingly servicing US customers who are targeting the large US Hispanic population.

San Diego – January 14, 2003 – Universal Dialog, a provider of multilingual translation, localization and language management services, announced today that it provided the Spanish translation services for Intuit’s TurboTax® en Espanol tax preparation software and TurboTax® en Espanol state (California only) tax preparation software.

According to the US Census, as of March 2000 the Hispanic population within the United States was approximately 32.8 million Hispanics, representing 12 percent of the US population. There are more than 10.9 million Hispanics in California, representing more than 32 percent of the state’s population. Universal Dialog CEO Alexandra Briskin states, “Intuit and many other of our translation services customers are wisely recognizing that the Hispanic population has substantial purchasing power in the United States. Their investment in Spanish translation for software interfaces, product packaging, operation manuals, advertising, customer relationship management and websites is increasingly important to expanding market share.”

Ms. Briskin warns “For those companies who plan to market their products and services toward Hispanic and other non-English speaking populations, it is extremely important to ensure that all translations are performed by highly trained professionals within their market sector. As well, all cultural differences must be considered when preparing any communication in another language.”

“Universal Dialog’s translation expertise, editorial process and efficiency enabled us to rapidly develop this product line with the highest integrity and quality standards”, notes Barry Saik, Director of Brand Marketing for TurboTax.

About Universal Dialog, Inc.
Universal Dialog, Inc. provides a wide range of Language Management services including translation, localization and interpretation in over 80 languages. Founded in 1995, the San Diego, California-based Company is a small, women-owned business and Department of Defense Certified Contractor specializing in highly technical and scientific multilingual translations. The company is registered in the Central Contractor Registration (CCR) System (DUNS#: 176169860; CAGE Code#: 1U9D2) and certified by the U.S. government for handling unclassified military critical technical data (Certification # 00334988). For more information visit www.UniversalDialog.com, email dina@universaldialog.com, or call 888.563.8060.